Large Language Model in Creative Work

Management Science

·

2024

·Read Paper ↗
Zenan ChenJason Chan

Abstract

Since the launch of ChatGPT in Dec 2022, Large Language Models (LLMs) are rapidly being adopted by businesses to assist users in a wide range of open-ended tasks, including ones that require creativity. We compare human-LLM collaboration where the model acts as a ghostwriter versus a sounding board and show that the collaboration modality changes outcomes meaningfully across expertise levels.

Joint work with Jason Chan.

This paper studies how different human-LLM collaboration modalities shape creative work outcomes.


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